Hult International Business School (Ashridge)

Hult Ashridge Executive Education, part of Hult International Business School, published the biggest ever UK study of barriers to team engagement. The study suggested that teams are often nowhere near as engaged as their organisations think they are.

We worked with the report author, Dr Amy Bradley, to communicate the findings to the general public through media relations. 

The BBC interviewed Dr Amy Bradley and wrote a feature around the epidemic of ‘pseudo-engagement’ in organisations. The angle was also covered by a range of national titles, including The Guardian, Daily Mail, Yahoo News and The Week. Amy conducted interviews on radio stations including Talk Sport and BBC local radio. Features were also set up in key trade titles, including an interview with a contributor at Forbes, who writes on HR and leadership issues.

Amy Bradley authored articles for many other magazines including Training Zone and Training Journal and took part in an interview for Personnel Today.

Insights Learning and Development

Insights Learning and Development - the people development company with a presence in over 90 countries – has developed tailored solutions for thousands of companies worldwide, including Microsoft, Philips and the NHS, with the aim of bringing self-awareness to people, teams, leaders and organisations.

Since 2017 GriffithsHunt PR has provided media relations and external communications consultancy to Insights, to help widen their reach as a respected media commentator and global authority on people development and learning solutions.

Over that time we have secured a wide range of opportunities in mainstream and trade media, working with key spokespeople and stakeholders  to develop content and build relationships with key journalists.

Examples of coverage have included Forbes, Management Today, CEO Today, as well as features/articles in HR trade titles such as HR magazine, the HRDirector and People Management.

Professor Isaac Getz

Professor Isaac Getz’ bestselling management book Freedom Inc, has radically transformed companies across Europe by giving the majority of employees complete responsibility to take actions that they—not their superiors or procedures—decide are best for the company’s vision. 

We  worked with Isaac Getz  to cement his profile as one of the world’s leading management thinkers, particularly within high-profile UK-based media titles.

Through our collaboration we placed a huge number of comment pieces, interviews and speaking opportunities. These  included:

• Face-to-face interviews with the Economist and the Financial Times, which led to a three page feature on Michelin’s transformation in the print copy of the FT.
• An interview with Forbes on Corporate Liberation - Managers share power in new French Revolution
• An interview with Management Today which has led to a number of opportunities, including a feature on liberated companies.
• A double-page Q&A in BA Business Life Magazine
• Comment pieces in nearly every major HR and management publication including HR Magazine, People Management, HRD Connect, TheHRDirector, Changeboard and Edge (ILM membership magazine).

Our work has also resulted in speaking opportunities for him at the Drucker Forum and as keynote speaker at the 2018 Employee Engagement summit. He has also been nominated for HR Magazine’s Most Influential and the Thinkers 50 lists.

EF Education First - EFMD Award Submission

Since 2015, EF Education First has rolled out an ambitious English language programme for Arcelor Mittal staff in 53 countries, with over 12,000 courses delivered in total. The result has been the development of a common language around topics including sustainability, diversity, the environment and the cyclical nature of business.

GriffithsHunt PR worked closely with EF to pull together an entry for the EFMD Excellence in Practice Awards 2020. The result was a 13-page tailored award submission which closely matched the rigorous judging criteria, showcasing this impressive global language programme.

We were delighted that the final entry won the Gold Award in the Professional Development category, ahead of other competitive submissions.