When pitching articles for clients, it's crucial to stay informed about the issues that truly matter to editors. A generic pitch won't cut it. Editors know their beat better than anyone.
Offering an interview on why climate change is an issue to an environment editor or discussing disengaged employees with an HR editor won’t land well. They’ve heard it all before and to be honest probably won’t even read your message!
A common mistake many PR professionals make is not diving deep enough into the topics. Without understanding the latest trends, data, and research, it’s impossible to craft a pitch that truly stands out.
At GriffithsHunt PR, we’re always tracking what’s shaping organisations, leaders, and professionals. This helps us position our clients' insights in fresh, relevant ways.
Issue of the Week: The Future Talent Challenge
This week, we’ve been thinking about the #talent challenges facing the workforce. It is a topic that all of our clients need to keep on top of.
Did you know that in the next two decades, the working-age population in Western countries is projected to shrink by 25% due to declining birth rates, while the over-60 population will grow by 40%? This shift will challenge companies to rethink talent retention and workforce dynamics.
Companies will need to understand the evolving needs of younger workers (whose average tenure is just 2.7 years, according to the US Bureau of Labor Statistics) while also adapting to an aging workforce. Balancing these dynamics will be key to maintaining innovation and strong communication.
It’s an exciting time to see how companies will navigate this balance, and many of our clients are already providing thought leadership on these issues, from leadership behaviors to employer expectations.
Pro Tip: The more tapped in you are to the current news agenda, the more effectively you can help your clients reach their target audiences and drive real impact.